USA not spending as much on technology this Christmas
Saturday, November 29th, 2008According to a report from the researcher NPD Group, consumers in the USA won’t be spending as much this Christmas on technology as in previous years. With the struggling global economy, consumers in America aren’t expected to buy as many iPods or Nintendo Wii consoles as they perhaps would normally do this time of year.
The research showed that 54% of those questioned were looking for specific items on yesterday’s Black Friday, the biggest shopping day of the year, instead of just browsing for bargains that retailers were hoping to offer them.
Some consumers had even stated that they were no longer looking to make any technology purchases at all this year, with 33% of consumers who said that had planned to be a big screen TV, now choosing not too because of the economy.
Many consumers said that because of the economy they wouldn’t be loyal to the big brands when it comes to choosing an MP3 player, which isn’t such great news for market leader Apple, or Sony. Consumers stated that the price was the main factor.








