iTunes has Five Billion downloads
Friday, June 20th, 2008iTunes has been running for five years now, and Apple’s online music download store has become the premier place for music fans to find tunes for their iPods and their home computers. The success of iTunes has been phenomenal, and they’ve just revealed they’ve surpassed the five billion download mark.
Not bad for just five years.
However, while this is good news for Apple and the download music culture, the music industry isn’t exactly happy about the situation. The revenues of the music industry, especially CD sales, have been dropping just as sharply as music downloads have been rising. In fact, revenues have dropped by an estimated $20 billion in the same period as iTunes rise to prominence.
This has naturally led to record studios being unhappy with Apple’s success, and especially with regard to iTunes’ pricing structure.
However before Apple came along the music industry had ample opportunity to build its own music download arena, and failed to do so.
Where the music industry delayed and pondered, Apple swooped in and dominated. Who’s to say they don’t deserve their place at the top of the download tree?








