Independent film studios are all geared up to provide exclusive content to a discerning customer base across the globe. And in similar attempts Lionsgate just announced their recent deal with Apple. The independent film studio is working out a deal with Apple. Copies of the DVD will be available for iPod and iPhone users. The best part of this venture is that the copies can be legitimately imported into iTunes for playback on a Mac, PC, iPod, iPhone or even an Apple TV.

Lionsgate plans on releasing the latest Rambo flick for the debut. The debut will be the special edition DVD and Blu-ray version set for US release in May. According to sources, even The Eye is scheduled for a summer release. But this is just the start of a new revolution. Apple will deliver numerous additional Lionsgate films on DVD in the coming months. This sets a new benchmark for the combination of packaged media and new digital technology. With over 12,000 titles Lionsgate has found the perfect way to market and sell its products. Well if you are wondering how it works, it’s really simple. All you, as a customer need to do is insert the CD, enter a unique code into iTunes, and the movie is automatically copied to their iTunes library. Its that simple, all you need is an iTunes account!