If you’ve wondered why the Nintendo Wii hasn’t had many traditional styled games released for it this year, it’s because the third party publishers just don’t understand the console. At least that’s according to Reggie Fils-Aime, Nintendo’s US president.

I will be able to say our licensees ‘get it’ when their very best content is on our platform. And with very few exceptions today, that’s not the case.

He went on to criticise third party developers with the way they develop their games for the Nintendo Wii. He said that developers need to do more to their games that just alter the control system to fit in with the Wii’s unique controller.

EA Games has made a genuine effort to make games specific for the Wii, particularly with their new fitness title due out next year, but many third party publishers have simply released the same titles for the Wii that they have for the other consoles, with minimal tweaks.

Nintendo did suggest in the past that the lack of success with the Wii for third party publishers was very similar to the lack of success they had when the Nintendo DS was first released. They overcame that obstacle, but the Wii is proving more difficult.