Nintendo says second-quarter earnings will be strong
With the Wii performing so strongly and the iPod always doing well, Nintendo has announced that it expects its second-quarter earnings to be strong.
We may be in a global recession with consumer confidence low and spending very tight, it doesn’t seem to have affected Nintendo or their profits. Nintendo raised their sales projections in July for the Nintendo Wii console and the Nintendo DS Lite handheld. The Wii Fit has kept interest and demand for the Wii console alive, and the impending launch of the DSi is expected to keep Nintendo at the forefront of the gaming world.
Part of Nintendo’s success lies in their ability to attract the non-typical gamers with their style of party games and family games. The Xbox 360 and the PS3 may be technically superior, and may be the ‘gamer’s choice’ but they can’t compete with the widespread appeal of the Wii.
With Nintendo expected to announce their figures shortly, they’re forecasting a massive 165 billion yen profit (which is about $1.7 billion profit) for their Q2.














