According to media reports, an executive from Microsoft Corporation confirmed the company has no plans to include Sony Corp’s Blu-ray high-definition DVD technology in its Xbox 360 video game console.

The Group product manager of Xbox 360, Aaron Greenberg, stated the company did not plan to include Blu-ray in its Xbox 360. However, according to the reports, it will continue investing in its Xbox Live online service that enables users to rent hundreds of movies, including those in high-definition. He underlined the fact that Microsoft is the only console offering digital distribution of entertainment content.

Greenberg also confirmed that the company would be in a better inventory situation by April, when Take-Two Interactive Software Inc plans to launch its ‘Grand Theft Auto 4’ game. This game is anticipated to be one of the best-selling titles of 2008 and could prove to be a catalyst for pushing sales of the Xbox 360 and PS3.