You’ve heard of TV killed the radio star? Well now it seems that MP3 players have killed the radio star too, as more teens listen to music on their MP3 players, personal computers and iPods than they do the radio.

Coleman Insights conducted a survey to find out the listening habits of teenagers when it comes to their choice of platforms for their music. It appears that modern technology such as portable digital audio players and computers have taken over from the humble wireless. Even the DAB Digital Radio hasn’t helped to address the slide of popularity the radio is facing.

A study conducted for the CHR radio station showed that 84% of teens aged between 14 and 17 used technologies such as MP3 players and iPods to listen to their music, whereas only 78% said that they listened to radio stations, such as FM and AM stations.

One of the questions the teenagers were asked was:

Where is the first place you go to hear music?

41% of the teenagers said that their first choice was their iPod or MP3 Player, whereas only 22% said they’d choose an FM radio.

Jon Coleman, the president of Coleman Insights stated:

The fact that kids are using alternatives to radio obviously isn’t news to anyone, but this is the first time in all our studies that we’ve seen the numbers support new technologies over radio.

This shift, however, should convince radio stations that they have to determine how radio can fit into the lifestyles of younger listeners if they are not already attempting to do so.