The UK is addicted to mobile gadgets
As if the constant stream of gadget orientated television shows and wave of TV advertising wasn’t enough to demonstrate the UK’s fascination with mobile gadgetry and technology, recent research has just confirmed the fact.
Energizer, the company behind the batteries and the oh so lovable Energizer Bunny, has commissioned the research that reveals a third of the UK considers a mobile phone to be something allows them to be contacted 24 hours a day, 7 days a week.
20% of all of those questioned said they needed their mobile devices to keep in contact with loved ones as they were away from home all day.
Staggeringly over 50% of those who responded said they wouldn’t go anywhere without their MP3 player, which includes iPods and MP3 enabled mobile phones.
The fascination with mobile devices doesn’t just extend to the youth of the Country either, a third of people over 55 also confessed to being unable to live without their portable gadgetry.
A spokesman for Energizer said:
Our research shows that Britain is ‘always on’.
No matter where we go we just can’t leave home without our mobiles, cameras, PDAs, MP3s and games players. We are so used to having gadgets at our side that we accept that we are contactable 24/7.















