It seems everyone is launching MP3 download services these days, with sites such as Amazon and Tesco doing it already, now Rupert Murdoch’s Sky are getting in on the act. Sky is to take a slightly different approach to downloading music online though, as they’re to offer unlimited streaming in exchange for a monthly subscription service.

They’ll also be offering MP3 downloads as well.

As with everything from Sky, there will be a selection of price plans, which will be announced at a later date during the year.

The good news for MP3 player users though is that Sky’s music offerings will be available for use on any MP3 player or iPod, and will be made available as DRM-free downloads. First up to sign with Sky are Universal Music, which includes such artists as Amy Winehouse and U2. Further music labels are expected to join Sky in the near future.

Mike Darcey of BSkyB said:

It’s clear that there’s huge demand for online music and companies like Sky and Universal Music are well placed to work together to meet consumers’ needs.

We aim to offer an easy and affordable service for all UK music fans, while ensuring that artists are properly rewarded for their creativity.

The service is planned to launch later this year.